Commercial Fashion Imagery


Behind the Scenes of Commercial Fashion Imagery

Nichola MacEvilly Shrawls by Suzy McCanny

When Nichola talked with me about making imagery for her Shrawls, we knew from the outset that they would have to be dynamic and vivacious as she is an actress and each piece she makes is created along her journeys as she becomes different characters for theatre and film. She knits at auditions, in rehearsal rooms, on movie sets and sometimes another famous actor will have knit a line or two in a Shrawl! Each of her creations has had an exciting life before it is even finished.

We wanted to bring this energy to her images and agreed that Marketa Formanova was the perfect person to be the face & spirit of the images. Marketa is a professional dancer and is the kind of person that comes into a room with a whirl of happy energy and enthusiasm. Within seconds you realise that everyone’s smiles are bigger and brighter and then she starts to dance. . . We talked about the mood and direction and created powerful tribal dance movements, then we went with some cheeky jazz and a classical piano piece. She was 20 different characters in the space of seconds as she whirled, spun and shimmied around the room. See behind the scenes of our shoot.

Suzy
About me

My life and studies have been intertwined with art, fashion, photography and graphic design. These disciplines have created the artist/person I am today. All my studies and experience developed in me an understanding for fashion styling, creating images for publication and advertising as well as conveying meaning through visual media. If you want to create unique imagery for your brand, if you are proud of what you do and would like me to help you share it with the world, then get in touch :-)

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1 Comments

Gill Kelly
Reply March 8, 2015

Hi There I need photos done for my yoga website but i want something kind of cool.. can you give me an idea of prices etc..

Many thanks!

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